Melvins.

BRIEF:

Tea is considered “old” and untrendy, we want to make it relevant again for the younger generation.

INSIGHT:

Focus on the positive feelings tea brings about in people; nostalgia, comfort, home and family. We created the #ChaiTogether campaign to bring people together over their love for tea using traditional Kenyan tea cups and short videos of young influencers who shared their emotional connections with tea.

Using Melvins Herbal Tea we also created a #ChaiTogether cocktail edition using herbal teabags to create fun cocktails.