The need to shift from instore to online during the start of the Pandemic. How do we get people used to engaging with us online when it is not something they are familiar with?
We add value to those staying at home and feeling down by providing relevant content such as:
- Workout videos through Instagram Lives where we collaborated with influencers to workout with at home
- Natural home remedies to boost immunity
- A 30-day plan for staying #HealthyAtHome
- Webinars with world renowned nutritionists
- Podcasts on mental health and wellbeing
Once consumers were comfortable with interacting with the brand online, we encouraged online shopping by pushing brands that were resonating with customers at the time and all targeted towards health and wellbeing as it was the only thing on everyone’s mind.
We then pushed Delivery at a Distance for home deliveries.