Increase user generated content
Those who cook with cheese will know the traditional ways of using it so how do we create something different? We followed the trend of “Food in Mason Jars” and created a campaign where we offered recipe content in the form of pictures and recipes to create inspired food served in mason jars.
The Cracker Shack packaging was too bulky, a lot of waste with the use of cardboard plus a plastic box and a plastic casing, and it was dull and getting lost among other products.
Maintain the Browns Food Co craft paper concept but add colour to distinguish between the types of crackers; use an earthy pantone to depict the natural and organic ingredients used. Incorporate a window so customers can see what the product inside looks like.